Privacy Policy
Last Updated: January 2026
Shutterbug London ("we," "us," or "our") operates the shutterbug-london.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, which provides information about the top 20 betting sites in the UK.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when signing up to our newsletter or contacting us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Data collected through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and improve site functionality.
- Affiliate tracking to monitor clicks and referrals to third-party betting operators.
- Sending newsletters and promotional content (with your consent).
- Improving our content, layout, and overall user experience.
- Compliance with legal obligations and fraud prevention.
Cookie Policy
Our site uses cookies and similar technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Necessary for site functionality.
- Analytics Cookies: Track user behaviour to improve our service (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referral links to betting operators.
- Marketing Cookies: Deliver targeted content and measure campaign effectiveness.
You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. However, disabling cookies may affect site functionality. You may also opt out of analytics tracking through third-party tools such as the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Shutterbug London provides affiliate links to third-party betting and gambling operators. We do not control the privacy practices, policies, or content of these external sites. We encourage you to review the privacy policies of any third party before providing personal information or engaging with their services. We are not responsible for the privacy practices or content of linked websites.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data held by us.
- Correct inaccurate or incomplete information.
- Request deletion of your data (right to be forgotten).
- Restrict or object to processing.
- Data portability (receive your data in a structured format).
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
US residents may have additional rights under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected or as required by law. Analytics and usage data are typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal obligations and legitimate business interests.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:
Email: [email protected]
We will respond to your request within 30 days or as required by applicable law.